Keyword Phrase Maker

Combine multiple keyword lists into every possible phrase combination. Generate Broad, Phrase, Exact, and Modified Broad match types for Google Ads - instantly.

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Match Types

How to Use the Keyword Phrase Maker

Feed it up to three lists of words and it spits out every possible combination between them. If you're running Google Ads and juggling a mix of services, locations, and descriptors, this saves a genuinely painful amount of manual typing.

  1. Enter your word lists. One word or phrase per line in each box. List 3's optional, skip it and only Lists 1 and 2 get combined.
  2. Pick a separator. Space by default, or Nothing if you want words merged together, or a dash if that's more your style.
  3. Select your match types. Grab one or several, or just hit "Select All" if you want everything at once.
  4. Click "Make Keyword List" and every combination generates instantly in whatever formats you picked.
  5. Copy the results and drop them straight into Google Ads or your keyword planner.

What Are Google Ads Keyword Match Types?

Google Ads uses match types to control which searches trigger your ads. Here is a quick breakdown of the four match types this tool supports:

Match TypeFormatWhat it does
Broad Match keyword Ads can show on searches related to your keyword, including synonyms and variations.
Modified Broad +keyword Ads show when searches include the exact terms marked with +, in any order.
Phrase Match "keyword" Ads show on searches that include your phrase in the same order, with possible words before or after.
Exact Match [keyword] Ads show only on searches that match your exact keyword or very close variations.

Why Use a Keyword Combination Tool?

Doing this by hand gets old fast. Just 5 services times 4 locations times 3 descriptors already gives you 60 unique phrases, and multiply that by four match types and suddenly there's 240 keywords to type out one at a time.

This tool does all that in a couple of seconds instead. Free, runs in your browser, nothing to install or sign up for.

Frequently Asked Questions

Thousands, easily. It just multiplies List 1 by List 2 by List 3 if you've filled it in, and generates every unique combination that comes out of that. No cap on it either, everything's running in your browser so there's nothing to bump into.

That's fine, List 3 is entirely optional. Leave it blank and only Lists 1 and 2 get combined. You could even use just List 1 by itself if all you need is match-type formatting without combining anything.

Yeah, saved locally in your browser. Close the page, reopen it later on the same browser, your lists are still sitting there. None of it ever touches a server.

Definitely. The match types are built around Google Ads specifically, but the plain Broad Match output works fine for general keyword research, content planning, or plain old SEO. Microsoft Ads uses the same match type formats too, so that works as well.

Yep, no account, no subscription, nothing hidden. Everything on this site works the same way.